Viant co-founder: Myspace deal is about leveraging data to better serve you ads

Co-founder and COO of parent company Viant tells ZDNet: "The goal isn't to show ads on Myspace. It's leveraging the data on the open web."










from RSSMix.com Mix ID 8176395 http://zdnet.com.feedsportal.com/c/35462/f/675637/s/4d8aa55e/sc/13/l/0L0Szdnet0N0Carticle0Cmyspace0Edeal0Eis0Eabout0Eleveraging0Edata0Eto0Ebetter0Eserve0Eyou0Eads0C0Tftag0FRSSbaffb68/story01.htm via http://www.kindlecompared.com/kindle-comparison/